Craving To Quit Mindfulness Based App

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Quit Smoking With Mindfulness Based Wellness App

Craving to Quit® is a 21 day mindfulness-based wellness program based on a successful smoking cessation curriculum developed and tested at Yale, and proven to be twice as effective as a leading quit smoking therapy.

Based on a Program with 2X the Quit Rate

What Craving To Quit Includes:

  • Evidence-based training developed at Yale
  • App-based Program
  • Personal Coaching
  • Online Peer Community
  • Weekly Live Video Tele Coaching

Take Back Your Health. Quit Smoking in 21 Days!

Craving to Quit®, by Claritas Mindsciences, is an evidence-based tobacco cessation program delivering treatment on mobile devices and the web through videos, animations, in-the-moment exercises, and an online support community. Our research began at Yale and is backed by some top tier funding sources (e.g., the NIH and the American Heart Association) as well top tier research collaborators (e.g., Mayo Clinic and the University of Virginia). In a recent randomized controlled trial, our training was shown to twice as effective as the American Heart Association’s Freedom from Smoking Program when delivered in person. 

About Dr. Judson Brewer

Judson Brewer MD PhD is the Director of Research at the Center for Mindfulness and associate professor in medicine and psychiatry at UMass Medical School. He also is adjunct faculty at Yale University, and a research affiliate at MIT. A psychiatrist and internationally known expert in mindfulness training for addictions, Brewer has developed and tested novel mindfulness programs for addictions, including both in-person and app-based treatments. He has published numerous peer-reviewed articles and book chapters, presented to the US President’s Office of National Drug Control Policy, been featured at TEDx, Time magazine (top 100 new health discoveries of 2013 for his work with smoking), Forbes, Businessweek, NPR and the BBC among others. He writes a blog for The Huffington Post.

The Science behind Craving to Quit®

Our brains are set up to learn. From an evolutionary perspective, to survive, when we come upon a good source of food or water, it is helpful to remember where it is. When we stumble upon something dangerous, it is helpful to remember this too. And this reward-based learning system, that is conserved all the way back to the most primitive of nervous systems (the sea slug with roughly 20,000 neurons), in its most basic form has three elements: trigger, behavior, reward. We see berries, we eat them, and if they taste good (reward), we lay down a memory to come back for more.

Fast forward to modern day, where food is plentiful, and our environment is relatively safe, our brains still have the same reward-based learning system. Under the names of operant conditioning, associative learning and positive and negative reinforcement, a lot more is known about how it works. This is the good news.

The bad news is that over time, humans have stumbled upon substances that literally hijack this reward-based learning system. In fact, every substance of abuse from tobacco to crack cocaine affects the same brain pathways –the mesolimbic pathway which mainly acts through the neurotransmitter dopamine. And each time we do a line of cocaine and feel the high or smoke a cigarette when we are stressed out and feel better afterwards, we reinforce the “habit loop” (see Figure). This combination of tapping into the dopamine system and behavioral repetition is deadly –for example smoking is the leading cause of preventable morbidity and mortality in the US.

Treatments such as cognitive behavioral therapy are thought to act through the prefrontal cortex –involved in reasoning, planning and “top down” cognitive control in general. When we know we shouldn’t eat that second helping of cake or smoke a cigarette, this is the part of the brain that helps us control that urge. Unfortunately, like the rest of the body, the prefrontal cortex is subject to fatigue, described by some as “ego depletion.”2 As the HALT acronym predicts, when we are Hungry, Angry, Lonely, or Tired, we are more susceptible to smoking or using drugs. This may be because, as the youngest part of the brain from an evolutionary standpoint, this is also the first cortical region to go “offline” when we are stressed or otherwise depleted.3

If we can’t rely on our prefrontal cortex, are there other ways to change our behaviors?

Interestingly, mindfulness training, seems to be emerging as a possible solution. Based in ancient Buddhist psychology, mindfulness helps individuals pay careful attention to their cravings, such that they can see what they are made up of –thoughts and body sensations. Importantly, with this awareness, they can notice cravings as they arise, see how they change from moment to moment (instead of lasting “forever” as some of my patients have described), and as a result, stay with them and ride them out instead of acting on them. Also, paying attention also helps individuals see clearly what they are getting from their behavior in that moment.

Watch This Video About The Craving To Quit Program

Disclaimers & Warnings

Individual results may vary. Reviews, claims, and testimonials provided here do not represent typical results. All reviews are provided by real individuals that have no affiliation with manufacturer. The experiences described may not reflect the typical purchaser's experience, and are not intended to represent or guarantee that anyone will achieve the same or similar results.

The statements on this website and all affiliates have not been evaluated by the FDA. Products mentioned on this website are not intended to diagnose, treat, cure or prevent any disease and do not replace medical advice. Advice on treatment or care of an individual patient should be obtained through consultation with a physician or trained health care practitioner who has examined that patient or is familiar with that patient's medical history.

Real user reviews on this website are volunteered without financial compensation. Some reviews are provided in exchange for free samples by product reviewers, and will state so in that individual review. Every individual is different, and has unique experiences, habits, and lifestyles, and therefore should consider this as information to make their own plan. The Quit Company, LLC and affiliates urge you to consult with a qualified health care provider to discuss both the advantages and risks of using its products and for answers to your personal questions.